The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Approximately 200 companies are members of the association, including many well-known brand names.

The Association’s mission is “To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.”

The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.

MISSION: To serve the public interest by advancing the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment. More

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

BBB ensures that high standards for trust are set and maintained. We exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. We provide educational information and expert advice that is free of charge and easily accessible.

For more than 100 years, the California Chamber of Commerce has worked to make California a better place to do business by giving private-sector employers a voice in state politics and providing a full range of California-specific products and services. Experience has taught us that California’s business leaders need comprehensive support that follows key issues such as health care, workers’ compensation and business taxes. Not only do we give you the tools to make compliance easier after laws are passed, we work within state and federal politics to ensure fair legislation and a pro-business climate.

The Chamber of Commerce vision is to be recognized as the premier business resource who strives to ensure a healthy economic environment for our community through effective business-to-business interaction.